Articles & Case Studies

A “premium” two‑word .com with impressive search metrics hid a toxic backlink profile and a history in a black‑hat PBN. Our forensic audit revealed penalties, link schemes, and manual‑action style drops before the investor wired $12,000.

We walked through every risk factor, from anchor‑text patterns to link‑velocity anomalies, so the buyer could make an informed decision instead of trusting a seller’s “strong SEO” claim.

A brand agency wanted a coined .io for a SaaS client. It passed basic trademark checks, but subtle prior use and a near‑identical wordmark in a related class turned this into a high‑risk branding choice.

Our deep audit traced historical use, overlapping classes, and regional marks to build a clear risk scenario—helping the client avoid a costly rebrand after launch.

A long‑time domainer was renewing hundreds of names with little chance of ever selling. Using a sample of just ten domains, our portfolio review exposed a pattern of low‑demand, low‑liquidity assets quietly draining renewal budgets.

We identified keep / drop / liquidate buckets and showed how to free more than $12,000 in future renewals for better quality names.